Timothy Cook was for many years, the number two in the company. Now he moves before and will head the company, which is the most logical of all alternatives. So far, it gave the appearance that Jobs and Cook are two very different people. They had to fulfill different tasks in the Apple group. Jobs is a visionary in technology and a genius in marketing.Over the years he has proven time and again that he has a good nose for innovation and what is going on. He understands perfectly on putting himself and his products in the spotlight. Cook the other hand, runs the business operations and hold more in the background pulling the strings. In addition to the charismatic Steve Jobs seems stuffy Cook and wooden.
Cook helped bring the crisis out of the Apple-Group
In 1998 it was Steve Jobs himself, who brought Timothy Cook himself into the Company. Back then the company should be saved. Jobs, the visionary, enthusiastic Cook, floor standing, for his ideas and he could win for his company. He quickly distinguished himself as a master of efficiency and provided a perfect sales and production process, streamlined supply chains and kept production costs low. So he set the high margins of the products with the apple sure. He was turned out due to illness within a short time to the closest confidant of Steve Jobs took the helm in 2004, as jobs for the first time. Jobs then a failure caused uncertainty in the financial markets and volatile share prices. But Cook managed to make the business also remains strong and share prices were again recovered.
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Timothy Cook was at IBM and Compaq
Timothy Cook is born in 1960. After his studies he started his career with various computer wholesalers. Twelve years of experience at IBM, where he was most recently director of manufacturing and marketing PC division for North and South America, made him a lot, gain valuable experience. At Compaq, he was Vice President for six years before joining Apple. There he was first Senior Vice President of Operations before becoming executive vice president of worldwide sales and operations.